Addison Wesley, Selling Smoke: Adults are not a likely population for that market expansion because few new smokers are adults. There will be a 1 year washout period up to September Three trends have caused a growing number of public health professionals to call attention to the role of marketing advertising and other promotional approaches in making tobacco use attractive to children and youths and in encouraging them to use cigarettes and smokeless tobacco.
House of Representatives. Johnson, M. This is a problem for the tobacco industry because dead people do not smoke. There can be no doubt that the tobacco companies aim to portray smoking in a favorable light and to communicate messages that link use of tobacco products to positive feelings, images, and experiences.
The colours used in some packs are designed to make them appear healthier than others. Report to Congress: Department of Health,
Tobacco products are marketed to appeal to specific market niches; to existing smokers as well as potential smokers. Tobacco marketing strategies a establish attitudinal predispositions that lead nonusers to experiment with tobacco products and interpret their experience as positive and rewarding, b foster the perception that consumption of tobacco products in general and in particular contexts places, times is normative, c minimize concern about the potential risks associated with tobacco use, propagating the perception that there are ''safe" smoking options, and d reassure smokers and users of smokeless tobacco that possible risks are worth the benefits received from tobacco use. Studies of Advertising Recall Several studies have shown a positive correlation between adolescents' ability to recall a particular advertisement, logo, or brand insignia and smoking intent, initiation, or level of smoking.
Roswell Park Cancer Institute. Warner, and Stanton A. Aitken et al. Pictures of popular people smoking who are not associated with a particular brand may be more likely to attract the attention of teens, than ads pitching name brands.